California law has long required banks, insurance companies, and many other types of entities to transfer to the State Controller’s Office (SCO) personal property considered abandoned by owners. The SCO has made important strides in reuniting this "unclaimed property" with owners recently, but faces budgetary and statutory constraints in reuniting even more such property. Since the 1950s, the state has accumulated over $7 billion in unclaimed property belonging to individuals, businesses, and local governments. Because property not reunited with owners becomes state General Fund revenue, the unclaimed property law creates an incentive for the state to reunite less property with owners. We recommend performance measures, or targets, for the unclaimed property program that place a greater emphasis on reuniting more property with owners and offer 19 options for meeting that goal.